Privacy Policy

Who we are

Birmingham Car Recovery is a vehicle recovery service based in Birmingham, West Midlands. We are the data controller for the personal data described here. To ask about your data, call us on 07846 899 694 or use the website chat.

What we collect and why

Booking and estimate requests. When you send a planned recovery request we collect your name, phone number, vehicle details, a description of the problem, the collection and destination locations and any preferred time. We use this to quote for and carry out the job.

Website chat. We keep the messages you send and any contact details you give, so a dispatcher can reply. An automated assistant asks the first questions before a person answers.

Phone calls. If the driver cannot answer, your call may be answered by an automated AI receptionist. The call is transcribed so we can record your name, callback number, vehicle, the problem and the destination. We may text you a link so you can share your location.

Your location. If you choose to share it through the link we text you, we receive your GPS position and use it to find you and send the recovery vehicle. It is never collected without you tapping to share it.

Website analytics. If you accept cookies, we use Google Analytics to see how visitors find and use the site, including which page you came from and whether you tapped to call.

Our legal reasons

• To provide the service you asked for (taking steps before, and carrying out, a contract): booking details, call details and your location.
• Legitimate interests: answering enquiries, keeping records of jobs, preventing misuse of the website and keeping it secure.
• Consent: analytics cookies. You can change your mind at any time by clearing this site's data in your browser.
• Legal obligations: keeping business and accounting records.

Cookies

We ask before setting analytics cookies. If you choose Reject, no analytics cookies are stored on your device; Google may still receive basic, cookie-free signals that do not identify you. We store your cookie choice, and a short reference for any chat you start, in your browser so the site works properly.

Who we share data with

We do not sell your data. We use trusted service providers who process it on our behalf: Cloudflare (website hosting and our booking database), Google (analytics, with your consent), Telegram (to alert our dispatcher to new requests), Twilio (phone calls and text messages) and OpenAI (the AI receptionist and call transcription). Some of these providers process data outside the UK, under the safeguards UK data protection law requires. We may also share details with your insurer, the police or another recovery operator where that is needed to complete your recovery or where the law requires it.

How long we keep it

We keep job and contact details only for as long as we need them to complete the work, deal with any queries or disputes, and meet our legal and accounting duties. Enquiries that do not become a job are deleted sooner.

Your rights

You have the right to ask for a copy of your data, to have it corrected or deleted, to restrict or object to how we use it, and to withdraw consent. To use any of these rights, call us on 07846 899 694. If you are unhappy with how we have handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.

Changes to this policy

We update this page when the way we handle data changes. This version was last updated on 6 October 2026.